Head of Marketing and Events

This is a key leadership position within our college for both our marketing activity and events, designed to attract the right number of well-qualified students to Goldsmiths.

The team delivers a marketing strategy that strongly contributes to renewal and growth of our student community. You will lead a successful and dynamic team that creates and delivers the necessary marketing collateral including, but not exhaustively: digital activity including PPC adverts and listings, advertising, film production, course information, prospectuses, promotional materials and content for CRM. They are also responsible for all aspects of the organisation and delivery of a range of vital recruitment events and other special occasions, including graduation ceremonies.

Main duties:

• Provide effective professional leadership and management of the Marketing & Events team, including effectively planning and managing allocated budget/s to ensure best value for money; determining and evaluating individual priorities and developing integrated operational plans.
• Lead the development of the Marketing & Events Strategy, which supports the overall institutional strategy. Use research insights, data and systems to drive deep customer understanding and ensure all student strategies are designed with audience focused with the consumer at their heart. Develop operational plans which support this strategy.
• Work closely with the Director of Communications, Marketing and Recruitment in the delivery of their accountabilities for effective delivering an effective and successful marketing and events strategy.
• Coordinate the delivery of high-profile, institution wide events for Goldsmiths which support this strategy including UG/PG Open Days, Applicant Days, Graduation Ceremonies, and other high-profile events.
• Work closely with colleagues in the Communications, Marketing and Recruitment Team to manage and provide support for corporate events.
• Develop a sector leading student marketing function that takes advantage of new technologies and delivers exciting and impactful recruitment campaigns.
• Lead the process of marketing new academic courses at Goldsmiths, ensuring that new programmes are launched effectively and in a coordinated manner, including the delivery of any recruitment events required.
• Ensure that all marketing collateral is high quality and follows brand guidelines.
• Understand the various data requirements of Goldsmiths and ensure that data outputs for events and marketing activities are produced in a timely manner and appropriate format, including tracking students from point of enquiry and recruitment through to graduation and post-graduation activity.
• Oversee GDPR-compliant capture of potential student leads through enquiries, event registrations and other sources such as UCAS conventions and the use of this information to promote recruitment events, deliver direct marketing and recruitment campaigns.
• Ensure marketing activity is planned in line with directorate planning tools and work is reflected in the Communications, Marketing and Recruitment team grid.
• Own, develop and contribute to the relevant policies, processes and ways of working to support successful content production, communications and campaigning planning and delivery.
• Provide insight and data to strategic communications team which will inform communications and campaign planning, reporting, evaluation and optimisation.
• Provide training and support for the communications business partnering team to aid their day-to-day work with internal stakeholders.
• Act as the service leader for performance marketing channels and associated advertising campaigns.
• Manage procurement processes for external advertising, media and data agencies and suppliers.
• Lead on the digital developments within student marketing and approach the production and development of the team’s work within a digital first approach.
• Identify new opportunities for technology and marketing channel developments.

General duties:

• To deputise for the Director of Communications, Marketing and Recruitment.
• Act as trusted advisor to the Director of Communications, Marketing and Recruitment and other senior colleagues at Leadership Group and SMT level.
• Provide leadership to the wider Communications, Marketing and Recruitment team and participate fully in the C&E leadership team acting as senior role model.
• Build relationships across the college community and build wider partnerships within the sector.
• In addition, you will be required to undertake any other duties as may reasonably be required.
• At all times to carry out your responsibilities with due regard to the College Code on Equality and Diversity/Dignity at Work Policy.
• At all times to help maintain a safe working environment by attending training as necessary and following the College’s Health and Safety Codes of Practice and Policy.